The Power of Client Testimonials for Real Estate Agents

Being a real estate agent is not for the faint of heart. It’s also not for the shy, the introverted, or the easily intimidated. To succeed in real estate demands that you be proactive, assertive, and confident in the service you provide. If the latter descriptors fit your personality, you might have a shot at making money wholesaling real estate. Though the steps involved in wholesaling are technically straightforward, this type of investing requires people skills and business savvy that many investors don’t have. Your business depends on these traits, and so do your client testimonials. You can connect with more clients and expand your opportunities by cultivating a collection of testimonials that prove your professionalism.

Pros of Having Public Client Testimonials as a Realtor

There are many advantages that client testimonials can provide, including attracting more clients to your business. Real estate investing requires that your clients trust you, and the best way to gain trust is to demonstrate that you are, in fact, trustworthy. If you’re reaching out to a pre foreclosure property owner, for example, they may be fielding offers from multiple investors. They might struggle to know who to choose, and your testimonials can provide the reassurance they need to move forward with your deal.

Public client testimonials also serve to solidify your reputation with your community. Real estate is all about relationships, and when you demonstrate that you value clients — and they value you, too — you’ve established the foundation of trust that every effective real estate agent needs. The best testimonials will speak positively about your initiative, honesty, and professional integrity. Being a realtor is a public job, so you need public testimonials to earn the trust of prospective clients. When community members see that you’re reliable, they’ll be more likely to do business with you.

How To Get Strong Client Testimonials

You might wonder how to get strong testimonials from your clients. The answer is easy — offer fantastic service that warrants a great review. If you often miss opportunities and miscommunicate, you can’t expect your clients to speak positively on your behalf. Conversely, if you consistently advocate for clients and earn them the best deal, you’ll likely have clients who gladly write glowing reviews. It’s important to stay attuned to clients’ needs so that you can count on their satisfaction. If you’re ever unsure whether you’re serving a client effectively, it doesn’t hurt to check in with them and ask.

There are many tasks that you can outsource to a wholesaling virtual assistant, but this isn’t one of them. When you’re communicating with clients about their needs, you need to be fully engaged and present in the conversation, actively listening to their feedback. If they don’t offer feedback voluntarily, you should solicit it and seek to understand what they want. You should never assume that a client is happy simply because they are not complaining. This assumption is what leads to lackluster testimonials, but the opposite will likely yield the positive feedback that you seek.


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