Marketing experts agree that call tracking will eventually be a normal thing in all major industries in the world.
However, in spite of how useful it can potentially be, the integration of call tracking in major industries still hasn’t been fully realized. Let’s look at some facts:
- As many as 43% of search related conversions happen over the phone.
- Over 65% of businesses say that call tracking is their most valuable source of lead gen.
- Dynamic phone numbers offer your business the flexibility to track multiple calls at once.
- Over 70% of marketers use a ‘Click-to-Call’ in their ad campaigns to make it easier for customers to call them.
The Businesses that Just Cannot Do Without Call Tracking
So, which businesses benefit the most from call tracking?
When customers are in need of realtors, many search online. However, nobody really signs a lease until they get on a call with a trusted representative.
Yes, they are probably going to call you sooner rather than later, and you need to be on the other end of that call. As a real estate agent, investing in call tracking can help you know your customers better, and what they are looking for. It will also ensure that you never miss a call again.
If you’re the owner of any sort of home service, using a call tracker will enable you to find out which geographic region is frequently accessing your site.
Since the majority of these establishments don’t deal with out-of-state customers, it’s best to invest in web content that is suited for the local vicinity. Using a call tracking software will help you get there!
Auto-dealerships, especially those that include maintenance and repair work, are likely to benefit the most from integrating call tracking services into their business model. Since this particular industry is extremely lucrative, auto-dealerships can better assess where most of their clients come from.
In the long run, they can either choose to relocate to that particular area, or open a new branch. This will open up a new stream of revenue and help them expand quickly and efficiently.
Now, education is a vast field. You have everything from elementary courses, to secondary courses, to college, grad level and more. For parents and students, the research can be quite exhausting, and if they are trying to find the perfect program, they’re going to call in.
It could be because they are looking for guidance, counseling, tuition support, etc.If you’re an education provider or counselor, you need to answer all of these calls.
With call tracking, it’s easy.. You tend to be more visible and engaging for callers and your target students.
Call tracking doesn’t just help you track calls or know where your leads are coming from. It also integrates with your web content and SEO to ensure you reach the right audience for you.
Legal advice isn’t usually given via telephone. Customers and clients always want to meet in person.
If you’re in this line of business, call tracking will help you make sure that your services are approached via the right SEO and web content.
Moreso, it will also give you a demographic report on the people that seek your service. This will further help you fine-tune your services to cater best to the needs of your specific audience.
Mortgage and loan providers
If you are in the mortgage industry, there will be customers who will never be comfortable with sharing their details online. They would want to call in first – and if you don’t pick up the phone, they won’t hesitate to look elsewhere. Track these callers and learn who they are!
Getting the Basics Right
Know where your callers are from. Know which ad campaigns are working for you online. And record phone calls so that you can get better with time.
Call tracking offers several benefits, from increasing your marketing ROI to saving call logs and tags. You need online visibility if you are looking to reach more people. And you need to be able to do it while offering the personalization of a phone call – which call tracking exemplifies !
With the right call tracking software solution, you may be able to do it all. You could forward calls, record them, use dynamic number insertion and look at different statistics like call logs, call times, call sources and more. Get started today!